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Posted on November 25 2015

PJ Braun and I have been friends for years, and became business partners a little less than two years ago. When we began we had no idea where it would all lead, only that we wanted whatever we did to be the best. Both he and I have a very powerful competitive drive, and a tremendous (possibly even unreasonable) amount of ambition. I can’t speak for PJ, but I can tell you that I wasn’t born with those traits. They were crafted, reenforced, and built. 


I believe I was born lazy. I was always told I had tons of undiscovered potential, and that I was a “chronic underachiever”. At the time, to me, that was almost a compliment. I looked at that like, “Well, at least they all know I’m not stupid!”. That is just the kind of defeatist attitude you MUST avoid if you want to be successful at anything. 


In my personal experience, the first step toward accomplishment and success is believing YOU CAN. When you hear people talk about the “mindset”, this is exactly what they are talking about. If you don’t believe you can do it, then PRETEND you can. Tell yourself over and over again, “I can do this”. It doesn’t matter if we are talking about winning a bodybuilding competition, climbing Mt. Everest, or building a successful business. Sounds corny, but the old adage, “To achieve you must believe”, is totally true. 


After you KNOW you will succeed, you have to form a plan. The plan may need to be altered as you go, but without a goal and a plan, you are just riding blindly toward nothing. Understand this road to success will not be an easy one, but nothing worthwhile ever came easily. 


PJ and I have the benefit of already KNOWING that Prime Nutrition is a winner, and will succeed. Hopefully, some of our products will help you achieve your physical goals, and in the meantime if I can impart some of the ways I have been able to go from being a lazy underachiever to someone who “gets shit done”, then all the better! Look out for more articles just like this, focusing on building a successful mindset, and a bountiful future.


Aaron Singerman

C.E.O. & Founder At Prime Nutrition